In today’s digital-first world, visibility is everything. Businesses that reach the right customers at the right time are the ones that grow faster, generate better revenues, and stay ahead of the competition. And when it comes to reaching your ideal customers online, Google Ads is one of the most powerful tools ever created.
But here’s the challenge—Google Ads can be both a growth engine and a money drain, depending on how it is used. Many businesses in India and across the globe waste lakhs of rupees every year on poorly structured campaigns, irrelevant clicks, and strategies that do not align with their goals.
That’s where I, Prakash Verma, a Google Certified Ads Expert with 10 years of experience, step in. I specialise in building and managing high-converting Google Ads campaigns that generate qualified leads, calls, and customers for businesses.
In this article, I will not only share why Google Ads is essential for every business, but also explain in detail why business owners should approach me to run effective Google Ads campaigns that deliver real growth.
I am a Google Certified Ads Consultant based in Delhi, with over a decade of experience in digital marketing and paid advertising. Over the years, I have:
Managed hundreds of campaigns across industries like real estate, healthcare, education, local services, e-commerce, and more.
Helped businesses generate thousands of leads and customers through strategic Google Ads campaigns.
Built a reputation as someone who focuses on ROI (Return on Investment) rather than just clicks and impressions.
My approach is simple yet powerful:
👉 Understand your business, study your target audience, and design ads that bring real results.
Before I explain why you should choose me, let’s quickly understand why Google Ads is such an important tool for your business.
Instant Visibility: Unlike SEO, which can take months to show results, Google Ads can put your business at the top of Google search results almost instantly.
Targeted Reach: With advanced targeting options, you can show your ads only to people actively searching for your services.
Cost-Effective: When done right, every rupee spent on Google Ads brings multiple rupees back in revenue.
Measurable Results: You can track every click, lead, and conversion in real time.
Scalable: Whether you are a small local shop or a large company, Google Ads can scale as your business grows.
In short, Google Ads is not an expense—it is an investment.
Many business owners in India try running ads themselves or hire inexperienced freelancers/agencies. Unfortunately, this leads to poor results. Some of the common mistakes I see are:
Wrong Keyword Targeting: Targeting broad or irrelevant keywords that drain budget.
No Negative Keywords: Wasting money on searches that don’t match business intent.
Poor Ad Copy: Ads that don’t convince users to click.
No Landing Page Optimisation: Sending users to a homepage instead of a lead-focused landing page.
Improper Conversion Tracking: Running ads blindly without knowing which clicks are converting.
Set and Forget Approach: Not monitoring or optimising campaigns regularly.
Because of these mistakes, Google Ads fails to deliver, and business owners believe the platform doesn’t work. The truth is—it works brilliantly when handled by an expert.
Here’s where I bring value to your business. As a Google Ads Expert in India, my role is to ensure that every rupee you spend works towards your business growth.
With a decade of experience, I have seen Google Ads evolve—from basic text ads to today’s advanced AI-driven campaigns. I know what works in the Indian market and what doesn’t.
Being certified by Google ensures that I am always updated with the latest features, policies, and best practices. You can trust me to run campaigns that follow Google’s standards.
I have successfully worked with hundreds of businesses—from local service providers to large e-commerce stores. My campaigns have consistently delivered quality leads and sales.
Every business is unique. I don’t believe in a one-size-fits-all approach. I study your business, competitors, and target audience before creating a customised Google Ads strategy.
Clicks don’t pay bills—customers do. My campaigns are designed to generate leads, phone calls, walk-ins, and actual revenue, not just website traffic.
I don’t just set up ads. I look at your landing pages, call-to-actions, and overall conversion journey to ensure maximum results.
You’ll always know where your money is going. I provide detailed reports on ad performance, leads generated, and ROI.
Here’s a step-by-step breakdown of how I approach campaigns for business owners:
Business Analysis: Understand your products/services, customers, and competition.
Keyword Research: Identify the most profitable keywords for your industry.
Campaign Setup: Create campaigns with ad groups, ad copy, extensions, and targeting.
Landing Page Optimisation: Ensure users land on a page designed to convert.
Conversion Tracking: Set up call tracking, form fills, and sales tracking.
A/B Testing: Continuously test ads, audiences, and landing pages to improve results.
Budget Optimisation: Allocate funds to the best-performing campaigns for maximum ROI.
Ads Optimisation: Remove wasteful keywords, add new opportunities, and improve ad quality.
This process ensures that your ads are not just running, but are constantly improving.
Over the years, I have worked with a wide range of businesses, including:
Real Estate
Education & Coaching Institutes
Healthcare & Clinics
E-commerce
Local Service Providers (Plumbers, Electricians, Lawyers, Salons, etc.)
Restaurants & Cafes
Fitness & Gyms
Whether you are a local business owner in Delhi or a national brand, I can craft campaigns that deliver.
Personalised Attention: Unlike big agencies, I work closely with clients and give personal attention to their campaigns.
Affordable Pricing: I provide high-quality services at competitive rates.
Long-Term Relationships: Most of my clients work with me for years because of the consistent results.
Honest Guidance: I don’t promise overnight success. Instead, I give you a realistic plan for growth.
When businesses work with me, they don’t just get ads—they get a growth partner. My clients have:
Increased their leads by 3x to 5x.
Reduced wasted ad spend by 40–60%.
Seen significant growth in calls, bookings, and sales.
This is the difference between working with just another freelancer and working with an experienced consultant like me.
Many business owners in India think of hiring a digital marketing agency. While agencies have their benefits, they also have challenges like:
High service costs
Multiple clients (less focus on you)
Relying on junior executives instead of experts
When you choose me, you get:
✔️ Direct access to an expert
✔️ Personal involvement in your campaigns
✔️ Faster decision-making
✔️ Affordable pricing without hidden costs
Google Ads is becoming more advanced with AI, automation, and smart bidding strategies. While this makes advertising more powerful, it also means business owners need experts to manage these changes effectively.
Without the right guidance, businesses risk losing money to irrelevant clicks and poor targeting. With me as your Google Ads Expert, you can be sure that your campaigns are future-proof and always aligned with the latest strategies.
At the end of the day, running Google Ads is not about spending money—it’s about investing smartly to grow your business.
I, Prakash Verma, bring my 10 years of expertise, Google Certification, and proven track record to help you run campaigns that truly deliver.
👉 If you are a business owner in India looking for quality leads, more customers, and measurable growth, let’s connect today. Together, we can take your business to the next level with the power of Google Ads.
📞 Ready to grow your business with Google Ads?
✅ Reach out to me today for a consultation and let’s design a campaign that works for you!